N.Tsilevich, A.Vershik, M.Yor Quasi-invariance of the gamma process and multiplicative properties of the Poisson--Dirichlet measures. In this paper we describe new fundamental properties of the law $P_\Gamma$ of the classical gamma process and related properties of the Poisson--Dirichlet measures $PD(\theta)$. We prove the quasi-invariance of the measure $P_\Gamma$ with respect to an infinite-dimensional multiplicative group (the fact first discovered by Gelfand, Graev and Vershik) and the Markov--Krein identity as corollaries of the formula for the Laplace transform of $P_\Ga$. The quasi-invariance of the measure $P_\Ga$ allows us to obtain new quasi-invariance properties of the measure $PD(\theta)$. The corresponding invariance properties hold for $\si$-finite analogues of $P_\Ga$ and $PD(\th)$. We also show that the measure $P_\Gamma$ can be considered as a limit of measures corresponding to the $\al$-stable L\'evy processes when parameter $\alpha$ tends to zero. Our approach is based on simultaneous considering the gamma process (especially its Laplace transform) and its simplicial part -- the Poisson--Dirichlet measures.